Banyak Ayam Banyak Rejeki berawal dari video promosi yang tidak jelas juntrungannya, tentang ikon jajanan kaki lima yang sekaligus seorang poligamis bernama Arjun. Ketika proses pengambilan gambar, co-sutradara Önar Önarsson, mahasiswa S3 Swedia yang tengah meneliti ritual seks, tiba-tiba tertimpa durian di kepala. Ia terbangun meyakini bahwa dirinya adalah orang Jawa berdarah campuran Arab karena kulitnya berwarna terang. Co-sutradara Riboet Akbar pusing tujuh keliling, sementara Önarsson semakin tidak terduga, bersikukuh mendramatisasi pergulatan istri-istri Arjun ke forum publik, Polygamy Awards (penghargaan poligami). Arjun jatuh bangkrut, dan proyek awal pun terbengkalai selama 11 tahun, sampai ketika istri kedua Arjun yang misterius mengambil alih.

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Banyak Ayam Banyak Rejeki began as an ill-fated promotional video for Yogyakarta street food icon and polygamist Arjun. During filming, co-director Önar Önarsson, a Swedish graduate student researching local sex rituals, was hit on the head by a large durian. He woke up convinced he was a mixed of Javanese-Arab, accounting for his light skin. To the consternation of co-director Riboet Akbar, Önarsson became erratic, insisting on dramatizing the struggles of Arjun’s wives in a public forum, the “Polygamy Awards.” Arjun was bankrupted, and the project was abandoned for 11 years, until his mysterious second wife took over control.